Infinite Objects
A voice‑driven, agentic AI experience where visitors collaborate with specialized AI agents, to concept, design and build a new product in around 10 minutes.
A voice-driven multi-modal agents AI workflow.
Infinite Objects reframes the process of industrial design as a conversation.
Instead of starting with constraints, participants begin with instinct — an idea, a curiosity, a frustration, or a desire. As the dialogue unfolds, a coordinated system of AI agents works in parallel to:
- Identify whitespace and unmet needs
- Clarify the target customer and use case
- Explore materials, form factors, and manufacturing considerations
- Shape value, pricing, and differentiation
- Translate intent into a resolved product concept
What once required teams, tools, and long timelines now begins with a single voice and a point of view.
Invention at the speed of human imagination
How It Works
A guided, voice-first workflow designed for uninhibited creativity and efficiency.
Imagine
Collaborate
Define
Visualize
Launch the idea
Why It Matters
Collapsing the Distance Between Thought and Execution
Every meaningful new product begins as a moment of curiosity. Historically, the hardest part was not the idea — but everything required to make it real.
With agentic AI, that distance collapses.
For the first time, the ability to make begins to match the scale and speed of human imagination — opening design, invention, and innovation to more people, faster than ever before.
New products created by the Infinite Objects Experience.
How can it be shaped into a useable marketing asset?
Making Ideas Visible, Fast
A critical shift enabled by Infinite Objects is the ability to see ideas as they form. Instead of stopping at language or abstract descriptions, concepts are translated into clear, legible visual representations that express form, proportion, material intent, and personality. These visuals are not treated as final designs, but as thinking tools — artifacts that help teams align, react, and refine.
By generating product representations in real time:
- Ideas become easier to evaluate and discuss
- Intent is shared instantly across disciplines
- Feedback moves from opinion to something concrete
- Momentum is preserved instead of lost in translation
Visual output acts as a bridge between imagination and decision-making — helping brands move forward faster, with clarity and confidence.
How can this experience accelerate creativity for your business?
Demonstrating how agentic AI can develop and fast-track intelligent workflows:
- Faster exploration of new ideas
- Deeper understanding of customer intent
- New ways to engage audiences through participation
Infinite Objects is not just about making products — it's about reimagining how ideas become real.
Example of vibe coded micro site created for each new product.
The Technology Behind the Experience
The Infinite Objects experience integrates Adobe and other AI technologies to create a seamless, real-time workflow:
- Adobe Workflow Builder — Node-based interface for building generative workflows that technical creatives can self-service without a dev resource
- Adobe Firefly Services — Powers the Workflow Builder back-end
- Adobe Firefly Partner Models — Power the image generations
- Adobe Firefly Video — Generates 2D turntable animations
- Adobe App Builder — Powers custom nodes in Workflow Builder
- Adobe Substance 3D API — Generates 3D turntable animations
- Adobe Experience Manager Edge Delivery Services — Product gallery
- Adobe Experience Modernization Agent — Product gallery
- Adobe Journey Optimizer — Orchestrates and personalizes customer journeys across every touchpoint
- Adobe Podcast — Enhances audio
- Anthropic Claude — Multi-agent architecture, enabling an orchestration agent to coordinate specialized sub-agents across Design, Engineering, Marketing, and Legal
- ElevenLabs — Enterprise voice cloning, multilingual voice generation, and audio-driven interactions. Integrated as a partner model within Adobe Firefly Services and Adobe Captivate
- Meshy — Creates and renders 3D models for product visualization and spatial asset development
- Vercel / Next.js — Powers the real-time web experience connecting the conversational interface, generative pipeline, and product gallery
Infinite Objects: Reinvention in Action
The experience brings to life Accenture's Reinvention vision, uniting strategy, creativity, technology and operations. The result is a palpable demonstration of how agentic AI can amplify human creativity, drive productivity, and create 360-degree value — showing the reinvention possible when human imagination and intelligent systems converge.
Gallery site, displaying all Infinite Object new products created.
Interested in exploring how this project can impact your business?
To discuss building use cases for your specific needs, please email Brett Willis, Accenture US Adobe Business Group Lead at brett.willis@accenture.com